I’ve taken on a new project in the last few days. I’ll be working to help an enterprise-class company integrate existing customer data into their Visitor Intelligence solution, allowing them to segment existing reports or build new reports, on the fly, with any combination of customer attributes from outside data stores and web analytics data from the page tag.
The power of the reporting and ad-hoc segmentation is as I wrote about here, but this is even more interesting because rather than segmenting and constructing reports only from data collected through page tagging, we’ll be leveraging the power of web services and OLAP style reporting to integrate data about a single visitor from multiple databases and 3rd party systems.
I’ll post more as the project moves forward.
Filed under: Tools, Web Analytics
