March 12, 2008 • 12:37 pm
I’ll be a panelist on the Web Analytics Association’s upcoming webcast Measuring Web 2.0 Technologies on Thursday, March 20, 2008 @ 12:00 PM ET / 9:00 AM PT. Other panelists include Brett Crosby of Google Analytics, Brian Tomz of Coremetrics, and Wes Funk of Omniture.
If you want to hear some lively discussion, I recommend that you register and attend.
Filed under: web 2.0, Web Analytics
March 12, 2008 • 10:32 am
Here’s another example of a languishing brand attempting a turn-around. The GAP hasn’t stood for anything in particular in years (except bland, I guess). I’m not sure they’ve actually narrowed the focus to a point where they will be successful.
Laura Ries has some thoughts on what happened and where they should go. It’s an interesting read, and I recommend it.
This will be another one to watch.
Filed under: Marketing, Positioning
March 11, 2008 • 11:30 am
The 2nd annual Semphonic X Change is now on the calendar. Eric Peterson has some good thoughts about last year’s conference.
I was a huddle leader (there are no presenters) at X Change 2007, and it was an awesome experience. X Change is different because we are all there to learn from each other in intimate, small group settings. As a huddle leader, what I witnessed was a group of people who realized that each of them held key pieces of knowledge that, if they opened up to the group, became incredibly valuable as a part of the whole body of knowledge and experience contained in the room. We all learned far more from each other through discussion than any of us would have learned just listening to me talk.
If you have a chance to go this year, I highly recommend it. I hope to be there myself.
Filed under: Web Analytics