Comments on: 5 Things You Can Do to Reduce eCommerce Friction http://blog.greaterreturns.me/2009/10/12/5-things-you-can-do-to-reduce-ecommerce-friction/ Musings on Web Analytics, product strategy + other stuff. Thu, 15 Dec 2011 00:48:48 +0000 hourly 1 http://wordpress.com/ By: Twitter Trackbacks for 5 Things You Can Do to Reduce eCommerce Friction « Greater Returns by Aaron Gray [greaterreturns.me] on Topsy.com http://blog.greaterreturns.me/2009/10/12/5-things-you-can-do-to-reduce-ecommerce-friction/#comment-108 Tue, 13 Oct 2009 14:43:47 +0000 http://blog.greaterreturns.me/?p=239#comment-108 [...] 5 Things You Can Do to Reduce eCommerce Friction « Greater Returns by Aaron Gray blog.greaterreturns.me/2009/10/12/5-things-you-can-do-to-reduce-ecommerce-friction – view page – cached Friction is the enemy of conversion and, ultimately, the enemy of your success online. Friction is cognitive dissonance. Friction is interactions that produce results that are counter-intuitive or,… (Read more)Friction is the enemy of conversion and, ultimately, the enemy of your success online. Friction is cognitive dissonance. Friction is interactions that produce results that are counter-intuitive or, worse yet, useless. (Read less) — From the page [...]

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