Next week I’ll be on the panel again for Portland State University’s Quarterly Digital Marketing Breakfast. The event is put on by the University’s Multimedia Professional Program and features panelists from the Digital Marketing Strategies certificate program, in which I am an instructor.
On the upcoming panel, I’ll be talking about how you can better track search results in Google’s Universal Search results page, allowing you to understand not only what search terms drive traffic to your site and/or or value for your business, but which type of result (blog, image, etc.) is working best for you so you can optimize for the specific words and result types that best benefit your business.
If you were at the panel discussion and didn’t get a chance to jot down the blog posts I mentioned here they are…