I’m speaking on a panel next week at Portland’s SearchFest 2010, put on by SEMpdx. Joining me on the panel will be Eric Peterson, of Web Analytics Demystified. Together, we’ll present on measuring success online, from the top down and bottom up. Eric will present the management perspective (top down), and I will present an “in the trenches” perspective (bottom up). Following will be questions and answers with the audience. Expect a lively discussion.
SearchFest is happening on March 9th, at the Governor Hotel in Portland. I’ve you haven’t registered yet, go register now! And don’t forget to use my discount code (save $30!): SPKR-SEMPDXSF1020. While you’re there, you can check out Todd Mintz’s mini-interview of me on a/b testing.
Hope to see you there! As usual, see my Plancast stream to see where else you can find me.