I’m pleased to announce today the public launch of Day2 – the project I joined ISITE Design nearly a year ago to conceive, lead, and bring to market. I joined ISITE becuase we shared a mutual belief that the traditional agency model of launching projects and walking away is fundamentally broken. When there should be a focus on continuous optimization of the work just launched, instead the agency and internal stakeholders move on the the next project.
We also shared a belief that there was not a good solution to this problem offered to the market. Agencies continue to launch projects. Web analytics consulting firms are largely focused on short-term, project-oriented work, not on delivering long-term results. Landing page optimization firms are just that…landing page optimization firms.
We believe that a website is an on-going process – a program that is managed for long-term gain. We also believe that optimization goes far beyond landing pages to include the entire customer journey through the sales process from the first marketing touch-point to the landing pages, routing pages, key content pages, and conversion pages on the site. Doing less than full-journey optimization is short sighted, and leaves potential gains in conversion and revenue performance on the table.
So together we launched Day2. A digital optimization program that delivers continuously improving results starting on day 2 – the first day after the launch party.
Hop over the the newly launched site and check it out! And, let me know what you think.